A few specific fixes for patriciahayseldenandpartners.co.uk

The site looks older than the equipment behind the desk.

What I sawpatriciahayseldenandpartners.co.uk runs on an aging WordPress and Elementor build, and the image assets still being served on the homepage are dated as far back as 2012. The practice does OCT scans and retinal photography on every patient, which is genuinely modern clinical eyecare, but the website reads like a 2012 template with stacked promo boxes. A first-time patient choosing an optician forms a quick judgment, and right now the site undersells the room it is describing.

What the rebuild doesThe rebuild is a single, calm page built for 2026. A real navigation bar, a clear hero on the St Mary’s Street shopfront, and a dedicated section that explains, in plain language, what an OCT scan and a retinal photograph actually see. The site finally looks like the practice patients walk into.

Google cannot read your address, hours or services.

What I sawThere is no LocalBusiness or Optician structured data anywhere in the page source. Structured data is the small block of code that tells Google you are a business at 60 St Mary’s Street, open these hours, offering NHS sight tests, contact lenses and diabetic eye screening. Without it, Google is left guessing, so the practice is far less likely to surface cleanly when someone nearby searches optician Wallingford or eye test near me.

What the rebuild doesThe rebuild ships with full Optician and MedicalBusiness structured data: the postal address, the phone number, the opening hours, every service, and a marked-up FAQ. It is the difference between Google reading your details and Google inventing them.

A Google result, or a shared link, shows nothing about you.

What I sawThe homepage has no meta description and no Open Graph image. The meta description is the sentence that appears under your name in Google results, and the Open Graph image is the preview card that shows when someone shares your link in a message or on Facebook. Both are empty, so a search listing has no summary line and a shared link unfurls as a blank box, which quietly costs you clicks you never see.

What the rebuild doesThe rebuild sets a real description, a real preview image of the shopfront, and proper titles, so a search result reads well and a shared link arrives looking like the practice rather than a broken card.